Six strategies for marketing presenting in a clear and direct fashion. The strategies are:

* Drag Race - Go head to head with your biggest competitor. Compete in a loud and showy way, attracting attention like a fistfight outside a bar. Just make sure you pick a fight you can win, and don't try to race more than one competitor at a time. Microsoft Word used this strategy against Wordperfect.

* Platform - Create an ecosystem that allows many companies to make money. Everyone wins. But not everything can be made a platform; and you have to be willing to share the money with many partners and allies. Palm used this strategy with the Palm Pilot.

* Stealth - Sneak quietly into a niche that the big guys have ignored. Keep a low profile until it's too late. Linux used this strategy against Microsoft.

* Best of Both - Combine elements to create a cross-breed product. The SUV used this to compete in a crowded market, but combining the best elements of station wagons and trucks.

* High-Low - Create two products, one on the high end that shows you can handle the big problems, and one on the low end that is value-priced / accessible to a wide audience. Microsoft used this against IBM on operating systems: OS/2 played the middle ground, while Microsoft offered Windows 95 (faster on consumer hardware and cheaper, for the low end) and Windows NT (more impressive on big-iron hardware, for the high end).