Category: Business

Category Title Author Rating Description
Business Crossing the Chasm Geoffrey A. Moore
More business wisdom is packed into these 200 pages than a whole stadium full of MBAs.
Business The Art of the Start Guy Kawasaki
A great book covering the most difficult time in starting a business: the beginning.
Business Positioning Al Ries and Jack Trout
How can your company, product, or message get mindshare in this information-overloaded age?
Business Blue Ocean Strategy W. Chan Kim and Renee Mauborgne
Creating a new market (a "blue ocean") is easier and more lucrative than competing in an existing one (a "red ocean"),...
Business The 80/20 Principle Richard Koch
The vast majority of effects are produced by a small minor of causes.
Business The Brand Gap Marty Neumeier
A brand is not a logo or a colorscheme; it's the gut feeling a person has about your company.
Business Eric Sink on the Business of Software Eric Sink
If you're planning on starting, or currently run, a small software company, you should read this book.
Business Seeing What's Next Clayton M. Christenson
Disruptive technologies come up from below, toppling big business and rewarding the innovator.
Business The Dip Seth Godin
"Winners never quit" is stupid.
Business Lean Thinking James P. Womack and Daniel T. Jones
"Lean" is an approach to business pioneered by Toyota.
Business Brand New Nancy F. Koehn
The story of six famous entrepreneurs and how they used branding to make their products successful.
Business The Now Habit Neil Fiore
&Procrastination is your subconscious mind telling you: something is wrong with this work I'm supposed to be doing.
Business The Marketing Playbook John Zagula and Richard Tong
Six strategies for marketing presenting in a clear and direct fashion.
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