Category: Business

Books
Category Title Author Rating Description
Business Crossing the Chasm Geoffrey A. Moore
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More business wisdom is packed into these 200 pages than a whole stadium full of MBAs.
Business The Art of the Start Guy Kawasaki
++++
A great book covering the most difficult time in starting a business: the beginning.
Business Positioning Al Ries and Jack Trout
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How can your company, product, or message get mindshare in this information-overloaded age?
Business Blue Ocean Strategy W. Chan Kim and Renee Mauborgne
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Creating a new market (a "blue ocean") is easier and more lucrative than competing in an existing one (a "red ocean"),...
Business The 80/20 Principle Richard Koch
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The vast majority of effects are produced by a small minor of causes.
Business The Brand Gap Marty Neumeier
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A brand is not a logo or a colorscheme; it's the gut feeling a person has about your company.
Business Eric Sink on the Business of Software Eric Sink
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If you're planning on starting, or currently run, a small software company, you should read this book.
Business Seeing What's Next Clayton M. Christenson
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Disruptive technologies come up from below, toppling big business and rewarding the innovator.
Business The Dip Seth Godin
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"Winners never quit" is stupid.
Business Lean Thinking James P. Womack and Daniel T. Jones
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"Lean" is an approach to business pioneered by Toyota.
Business Brand New Nancy F. Koehn
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The story of six famous entrepreneurs and how they used branding to make their products successful.
Business The Now Habit Neil Fiore
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&Procrastination is your subconscious mind telling you: something is wrong with this work I'm supposed to be doing.
Business The Marketing Playbook John Zagula and Richard Tong
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Six strategies for marketing presenting in a clear and direct fashion.
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